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Oversaturation creates a complex situation of low-end doors and windows Market
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With the continuous maturity of the door and window industry and the continuous penetration of the market, more and more people begin to contact door and window products. The health habits of Chinese people are also slowly changing. The low-end market of doors and windows has become a force that can not be ignored. After more than 20 years of development, China's low-end door and window market is gradually saturated. In the fierce competition environment, the future door and window enterprises will face more pressure, and mergers and bankruptcy will become potential threats.

Overview of low end market status of China's doors and windows

China's low-end door and window market is full of many domestic enterprises, mainly Foshan in Guangdong, Nanping in Fujian and Tangshan in Hebei Province. The number of enterprises in these three regions alone has reached more than 1000. Therefore, the competition in the domestic low-end market is really too hot. What kind of phenomenon is behind the competition? Is this competition conducive to the development of the low-end market?

The low-end market of doors and windows in China has been over saturated. If we do not carry out an industry planning, a large number of small enterprises will be forced to go bankrupt or be merged by other large enterprises in the future. Because a market is limited, it is impossible to integrate into too many enterprises. Then in this situation, you squeeze me, I squeeze you, the future strength of the enterprise will certainly disappear in the market. Therefore, the future of oversaturation is the result of the collapse of a large number of enterprises. In order to change the bad phenomenon of the current low-end market, we must rely on the relevant departments to guide some small and medium-sized enterprises with poor strength to carry out transformation and development, or retreat from the window market and turn to other industries.

The future of low-end market of doors and windows needs planning and guidance

A typical feature of China's low-end market is price competition. That is to say, what everyone compares is not the quality and service of products, but the price of products. The lower the price, the greater the advantage in the low-end market. Because of this phenomenon of excessive price competition, low-end door and window enterprises can get less and less profits, so disorderly competition will eventually destroy the enterprises in the low-end market. In the future, if there is a major crisis in the whole low-end market, it will give foreign enterprises a major opportunity. If foreign enterprises take the opportunity to open a purchasing station to swallow up small and medium-sized enterprises in China, and then carry out rectification or auction, so that China's low-end market will be quickly occupied by them. Then the whole domestic door and window enterprises will show signs of collapse, and foreign enterprises, especially German door and window giants, will have a more smooth road to hegemony in China.

The future of China's low-end door and window market is very uncertain. If the industry does not have a leading organization to make practical planning and guidance, and the price does not need competition, then all enterprises in the industry will be hurt. In fact, why is there such a disorderly competition pattern? It is because Chinese enterprises are developing in such a hurry that they do not focus on quality and service. They want to make a profit by taking advantage of the price, but their profits are shrinking. Therefore, only reform and planning can save China's low-end market.

Quality and service progress together, China's doors and windows development strides

China's doors and windows occupy a huge proportion in the low-end market. In recent years, the high-end door and window industry has been on the rise, driving the independent innovation of China's door and window industry. Among them, whether in the low-end market or in the high-end market, the quality of door and window products is the basic, and product service is the key. Grasping these two points, China's doors and windows development will usher in a new situation.


Updated:2017-12-05 | Return
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