Innovation remained the main theme of the door and window market in 2017
In any industry, when a company makes annual plans, it must conduct relevant market demand research. This mainly involves analyzing past marketing data to identify patterns and then estimating next year's market trends based on current conditions. Professionals believe that new demand surveys indicate the 2017 doors and windows market will undergo an innovation-driven transformation.
Consumers' Quality Demands Become Increasingly Stringent
As living standards improve, people increasingly prioritize quality of life and demand higher standards for their living environments. Aesthetics, functionality, and eco-friendliness have become key considerations, while price sensitivity has relatively diminished.
Today, green consumption has emerged as the dominant trend in the door and window market, creating substantial eco-friendly business opportunities. To meet this demand, manufacturers must develop high-performance, eco-conscious products—considering not just interior aesthetics, basic physical properties, and cost, but also integrating ecological design principles. Environmentally friendly products reduce pollution while enhancing comfort.
Domestic Companies Still Lag in Innovation Capability
Currently, Chinese door and window manufacturers demonstrate weak innovation capacity, manifesting in severe product homogenization within an industry-wide culture of imitation. This phenomenon extends beyond this sector—from early smartphone cloning to current entertainment show bandwagoning—as copycat products increasingly dominate daily life. Fundamentally, homogenization stems from inadequate creativity and slow innovation cycles. For door and window companies, high R&D costs and lack of original design capabilities exacerbate this issue.
Escalating Conflict Between Demand and Supply
The domestic market now faces growing consumer demand for innovative products that domestic manufacturers cannot satisfy. This intensifying contradiction forces companies to prioritize innovation. Historical evidence shows that the most successful door and window companies thrive through product innovation as a core strategy, driving revenue, market share, and customer loyalty. Industry experts argue that reversing the prevalent "sales-over-design" and "imitation-over-innovation" mentality requires leadership to embrace "design-as-productivity," allocating budgets and talent resources accordingly. Collaborating with design firms to develop proprietary products may prove essential.
Ultimately, innovation remains the only sustainable path for corporate development.
