Major brands in the door and window industry stage a cross-industry

Currently, door and window manufacturers in China face market competition not only from domestic peers but also from international players. Recently, industry insiders have pointed out that the scope of competition has expanded beyond the sector itself. To successfully break through in the market, door and window enterprises must collaborate with related industries to form a "protective umbrella" and strengthen their capabilities.

Cross-industry Expansion Becomes a Trend in the Door and Window Industry

Amid the prevailing trend of cross-industry expansion, major brands have staged grand "crossover" performances in the competitive arena, such as Arrow and Zhongyu in the door and window sector. The industry's development trajectory is not dictated by any single company but shaped by broader market forces. Insiders suggest that when business is thriving, door and window manufacturers may consider investing in other fields. This trend is not unique to the door and window industry—it reflects the inevitability of business evolution. Large-scale enterprises will naturally explore diversified development by incorporating more projects in the future.

Cross-industry Expansion Creates New Profit Growth Points

Diversifying product lines through cross-industry expansion not only generates additional profit growth for door and window brands but also, from a strategic perspective, mitigates operational risks. By venturing into different sectors, businesses can cushion themselves against market fluctuations in any single industry, avoiding significant impacts or losses. Moreover, it opens up new revenue streams. From a consumer standpoint, cross-industry integration enables more optimized home solutions. A vast product portfolio not only meets diverse consumer needs but also helps businesses attract a broader customer base.

Cross-industry Expansion Requires Prudent PlanningThe frequent cross-industry moves in the door and window sector stem from manufacturers' pursuit of higher output value and expanded market profits. However, successful diversification is no easy feat—it demands thorough preparation in design, production, sales, installation, customer service, marketing, and more. Additionally, in recent years, market shifts have escalated competition beyond low-price battles to a composite level involving brand power, distribution networks, service quality, talent, management, and scale. In such a fiercely competitive environment, door and window enterprises must carefully assess whether to specialize or expand, ensuring their strategies align with their capabilities.